About Us
At TrybeFlex, we believe that cultural heritage is a part of our identity.
We are building a platform that will allow you to feel represented and immersively connected to your heritage.
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Why TrybeFlex?
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At TrybeFlex, we believe that cultural heritage is a part of our identity. We are building a platform that will allow you to feel represented and immersively connected to your heritage.
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As immigrants in the US, our founders, Sam and Lana, realized the slow but scary reality of a disconnect between them and their cultural heritage.When engaging with other immigrants, they saw that fear was present for others, too.
That fear started Trybeflex with a simple vision: create a cultural connection between immigrants and their heritage using fitness and athleisure wear that looks good and enhances performance.
Their combined love for culture and fitness and Lana’s fashion design expertise created TrybeFlex—apparel that meets the demands of fitness, comfort for leisure activities, and representation.
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Our Values
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Curiosity
We acknowledge that we don't know everything and are not afraid to admit it. We're deeply curious about the nuances, the beautiful and the challenging aspects of culture. We strive to ask as many questions as possible, always with empathy, to truly represent the cultures we aim to showcase.
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Fast Execution
We prioritise speed and efficiency in our designs while still taking the time to understand the deeper implications of our work. We move quickly and decisively while still taking the time to ensure that our pieces is of the highest quality.
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Open to Mistakes
We embrace our own ignorance without pressure. We allow ourselves to make mistakes, knowing it's a natural part of learning. However, we don't stop there. We actively learn from our mistakes, constantly improving and evolving.
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Empathy Driven
It is about other people’s culture and experiences. It is never about us. We do our best to represent culture because it is heritage-based.
"The beauty and appreciation of culture comes from sharing"
When you wear TrybeFlex Gear, you're not just wearing fitness apparel; you're joining a community of like-minded individuals who are passionate about fitness and culture. Follow us on social media to stay updated on our latest collections, special offers, and fitness tips from experts.
We protect culture... and mother earth
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Recycled Materials
Our fabrics is made of 77% recycled materials. We hope we can find ways to increase the number, however, we are glad we can start from here.
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Community Focused
A percentage of our revenue goes towards NGOs preserving culture or helping communities .
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Carbon Offset
1% of all our revenue goes towards reducing carbon offset